Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century - Softcover

Aitchison, Jim

 
9789812445575: Cutting Edge Advertising II: How to Create the World's Best Print for Brands in the 21st Century
Softcover
ISBN 10: 9812445579 ISBN 13: 9789812445575
Verlag: Prentice Hall, 2004

Inhaltsangabe

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

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Verlag
Prentice Hall
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
9812445579
ISBN 13 
9789812445575
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
424
Kontakt zum Hersteller
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Verantwortliche Person
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