Communication and Health: Media, Marketing and Risk - Softcover

 
9789811642920: Communication and Health: Media, Marketing and Risk
Softcover
ISBN 10: 9811642923 ISBN 13: 9789811642920
Verlag: Palgrave Macmillan, 2022

Inhaltsangabe

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important―and sometimes surprising―ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

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Über die Autorin bzw. den Autor

Charlene Elliott is Professor in the Department of Communication, Media and Film at the University of Calgary, jointly appointed with the Faculty of Kinesiology. She holds a Canada Research Chair in Food Marketing, Policy & Children’s Health. Her current program of research focuses on food promotion and policy (particularly food marketing to children and youth), communication and health, and sensory communication and regulation.

Josh Greenberg is Director of the School of Journalism and Communication and Professor of Communication and Media Studies at Carleton University. His expertise is in health risk communication, with a focus on media coverage of outbreaks and other infectious disease risks; public risk perceptions of vaccination; and the risk communication strategies and activities of public health officials and organizations.

Von der hinteren Coverseite

“This book arrives at the exact right moment. The essays, authored by leading communication scholars, confront important and timely issues at the intersections of communication and health, from mobile apps and datafication of health, to the impact of social media influencers on food choice, marketing of vitamins to children, and the threats posed by misinformation to public health. As a collection, the book does a wonderful job giving a sense of the breadth and range of scholarly activity in communication and health. Highly recommended for scholars in communication studies, health studies and health communication!”
―Timothy Caulfield, Professor of Health Law and Science Policy, University of Alberta

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; andmanaging health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important―and sometimes surprising―ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
9811642923
ISBN 13 
9789811642920
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
372
Herausgeber
Elliott Charlene, Greenberg Josh
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9789811642890: Communication and Health: Media, Marketing and Risk

Vorgestellte Ausgabe

ISBN 10:  9811642893 ISBN 13:  9789811642890
Verlag: Palgrave Macmillan, 2021
Hardcover