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Approaching Business Models from an Economic Perspective II - Softcover

Wei, Wei

 
9789811570605: Approaching Business Models from an Economic Perspective II

Inhaltsangabe

This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Business models are not only dependent on business intuition, but also on systematic design and continuous upgrade. This book presents qualitative methods, such as the theory and principles of business model design; quantitative methods, for example the business-model based "Accounting Method"; and the "Financial Analysis Method," based on the business ecosystem. These methods help entrepreneurs and managers design better business models to further develop enterprises and make them more successful.

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Über die Autorin bzw. den Autor

Guiping LIN, Ph.d, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic. Wei WEI, Associate Professor, HSBC Business School, Peking University, University Town, Nanshan District, 518055, Shenzhen, China, People's Republic. Wuxiang ZHU, Professor, Finance Department, School of Economics, Tsinghua University, Beijing, China, People's Republic.

Von der hinteren Coverseite

This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Business models are not only dependent on business intuition, but also on systematic design and continuous upgrade. This book presents qualitative methods, such as the theory and principles of business model design; quantitative methods, for example the business-model based "Accounting Method"; and the "Financial Analysis Method," based on the business ecosystem. These methods help entrepreneurs and managers design better business models to further develop enterprises and make them more successful.

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