Effective Medical Communication: The A, B,C, D, E of it - Softcover

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Professor Subhash Chandra Parija is the Vice-Chancellor of Sri Balaji Vidyapeeth, A Deemed-to-be University at Pondicherry and is the former Director of Jawaharlal Institute of Postgraduate Medical Education and Research (JIPMER), Pondicherry, India, and has nearly three and a half decades of teaching and research experience in medical microbiology. Prof. Parija is a Food and Agriculture Organization (FAO) expert and has been consulted to draft guidelines on food safety with regard to parasites. He was a member of the MD examination boards at Colombo University, Sri Lanka; Sultan Qaboos University, Oman; and the University of Malaya, Malaysia. He was awarded a D.Sc. by Madras University for his contributions in the field of medical parasitology. The author of fifteen books, including the Text Book of Medical Parasitology, he has published more than 335 papers in leading national and international journals. 

Professor Balachandra V. Adkoli M.Sc, M Ed., Ph D,M MEd Ed (Dundee), is currently the Director of Health Professions  Education at Sri Balaji Vidyapeeth (NAAC – A-Graded Deemed University), Pondicherry. He has worked at the National Teacher Training Centre, (NTTC), Jawaharlal Institute of Postgraduate Medical Education and Research (JIPMER), Pondicherry (1985-91), and at the All India Institute of Medical Sciences, New Delhi (1991-2012). He has completed short-term assignments at the University of Dammam, Kingdom of Saudi Arabia, and was the Content Manager for the National Health Portal. He is an accredited educator for the American College of Surgeons’ Advanced Trauma Life Support (ATLS) programme. 

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Effective communication is at the heart of medical profession, whether it is patient-doctor communication, interpersonal communication, or communication with the scientific and research community. However, medical professionals are not adequately trained in these skills, and when it comes to presentations, the message is often lost due to inadequate preparation, ineffective slides, and a generally unconvincing performance by the presenter. This book addresses all aspects of the communication skills required by individuals entering medical school as well as professionals farther up the career ladder. Each chapter offers a quote or a statement that captures the essence of the text. Adopting a unique approach known an A, B, C, D and E  (Assess Need, Brief, Contextualize, Describe and Evaluate) the book includes abundant illustrations, real-world case scenarios, anecdotes, tables, graphs and cartoons, as well as practical information, and tips on communicating effectively. As such it is a valuable resource for new and experienced clinicians, educators and researchers wanting to improve their communications skills.