SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE (Emerging Issues and Trends in Sport Business, 2, Band 2) - Hardcover

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Gashaw Abeza (PhD) is recognized as one of the leading scholars in the field of social media in sport. He is currently an Assistant Professor at Towson University. Dr Abeza has a long-standing and on-going research program studying the impact of social media on the sport industry and its implications for society at large. He has written extensively on the topic of social media in sport, publishing over 45 journal articles and book chapters in outlets such as Communication & Sport, International Journal of Sport Communication (IJSC), Journal of Sport Management, Journal of Strategic Marketing, amongst others. He is the co-author of two previous books: one, on e-sport entitled Implications and Impacts of eSports on Business and Society (IGI global, 2019) and a second, on sport marketing entitled Canadian Sport Marketing (Human Kinetics, in press). Prior to returning to academia, Abeza had a successful career in sport management and marketing at a global level, and currently provides consultancy services to a range of sport organizations around the world. Abeza serves as an ad hoc reviewer for a number of academic journals and was a special issue guest editor for IJSC on the topic of "Contemporary Issues in Social Media in Sport." Currently, he serves on the editorial boards of seven different academic journals. Before joining Towson University, Abeza taught graduate and undergraduate courses at the Southern Methodist University (Dallas, TX, USA) and the University of Ottawa (Ottawa, ON, Canada).