Design Thinking: The Handbook - Softcover

Brenner, Walter; Uebernickel, Falk

 
9789811203503: Design Thinking: The Handbook

Inhaltsangabe

Design thinking is more than just a new, one-off method of innovation. It is about establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this ""recipe book"" that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way. The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice. The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries. Benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done.

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9789811202148: Design Thinking: The Handbook

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ISBN 10:  9811202141 ISBN 13:  9789811202148
Verlag: WORLD SCIENTIFIC PUB CO INC, 2019
Hardcover