The Case Writer’s Toolkit - Softcover

Gwee, June

 
9789811071720: The Case Writer’s Toolkit
Softcover
ISBN 10: 9811071721 ISBN 13: 9789811071720
Verlag: Palgrave Macmillan, 2018

Inhaltsangabe

This book deconstructs the case study, describes the case writing process and explains how a good case study is composed. It is a reference book that accompanies case writers on their case writing journey. It serves as a guide for writers to develop case studies for teaching,   research, and knowledge-capture. There are illustrations and charts to help writers visualise concepts, signpost ideas, break down complex information and apply techniques in a practical manner.

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Über die Autorin bzw. den Autor

June Gwee is a fellow at the Asian Business Case Centre of the College of Business (Nanyang Business School) in the Nanyang Technological University, Singapore. She is also senior principal researcher at the Civil Service College, Singapore. She specialises in writing case studies , developing curriculum for writing programmes, teaching case writing   and coaching case writers. Some of her publications include Case Studies: Building Communities (2015), Case Studies in Public Governance: Building Institutions in Singapore (2012) and Art and Design for Strategic Management: Culture as Strategy (2008).

Von der hinteren Coverseite

This book deconstructs the case study, describes the case writing process and explains how a good case study is composed. It is a reference book that accompanies case writers on their case writing journey. It serves as a guide for writers to develop case studies for teaching,   research, and knowledge-capture. There are illustrations and charts to help writers visualise concepts, signpost ideas, break down complex information and apply techniques in a practical manner.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
9811071721
ISBN 13 
9789811071720
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
264
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Heidelberg
69115
Deutschland

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Vorgestellte Ausgabe

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