Retail Management: 11 Immutable Laws - Softcover

Inhaltsangabe

Market forces of the 21st century are already shaping up an entirely different global consumer marketplace as compared to that of the last century. These forces include shifts in global demographics, customer mix and diversity, and an emerging trend in market polarization. The emergence of a market of extremes will force retailers to re-examine their positioning in the industry and their strategies pertaining to that position. These laws of extremity include the Law of Trading Up and the Law of Trading Down, just two of the laws of retailing in this trail-blazing book.

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