Purpose+Profit: How Organisations Will Shape the Defining Challenges of Our Time - Softcover

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Rens ter Weijde (born 1984) is the founder of Purpose+, a purpose-driven consulting firm that provides bespoke consultancy services to organisations experiencing structural and organisational dilemmas. Rens specialises in how corporate strategy relates to human capital in organisations, or where the ‘rubber hits the road’. He has explored strategic dilemmas related to both the 'hard side' of business strategy, and the 'soft side' of human capital strategy, with over 70 clients in multiple industries. Rens's views on organisations have been shaped by his work as a consultant in both the for-profit and non-profit sector, his work with elite athletes, the perspectives from both the hard and soft side of business, and probably through his millennial generation.

Rens has a degree in social psychology and sport psychology (both from the University of Amsterdam), as well as in business (Harvard Business School). He has worked as a management consultant for McKinsey & Company and continues to practice as a sports psychologist with athletic teams. He also greatly enjoys serving on the advisory boards of young start-ups.

In his free time, Rens can be found on the water, wave surfing or kitesurfing, or high in the mountains. He also enjoys reading and spending time with family and friends. Although a global citizen, he calls Amsterdam, The Netherlands, his home.

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'Purpose+Profit - How Organisations Will Shape the Defining Challenges of Our Time' addresses the critical challenges of the 21st century, such as inequality and global warming, and outlines the strategic role for-profit organisations can play in addressing these collective challenges.

"This book describes how the world and our organisations are gravitating towards a purpose+profit paradigm. Building on the idea of shared value creation, this book details the critical ingredients for organisations to thrive in this new era. Highly recommended."
- Michael Tushman, Paul Lawrence Professor of Business Administration, Harvard Business School

"Combining the frames of purpose and profit is the way forward for organisations. This book details why this trend is so important and provides the pragmatic frameworks to deliver on the promise. Rens is not to be missed."
- Arne Gast, Partner, Leader of Asia Organization Practice and Co-founder of Aberkyn, McKinsey & Company

"From day one our passion at Rituals for making people feel good has been our purpose and has driven the success of our company. If you are starting a company or leading one, this book can help you in the right direction."
- Raymond Cloosterman, CEO and Founder, Rituals Cosmetics

"Operating a successful business that can be used as a vehicle for positive impact has been the mission of Patagonia since the beginning. Rens has set out to help other organisations chart a path to doing the same. Highly recommended."
- Ryan Gellert, General Manager EMEA, Patagonia