In this slender little manifesto on the role of ornament in contemporary fashion, Dutch designer/artist and researcher Femke de Vries presents fresh insights into how fashion functions in today s experience economy. Several thought-provoking essays employ a wide range of sources from Adolf Loos to Michel de Certeau, mapping its process, symbolic value, branding and narratives. Concluding essays Ornamenting the Inner Instead of the Outer Self, Fashioning the Mind and Clothes as Souvenirs show how fashion ornament escapes commercial inten- tion and opens up its symbolic potential. Compelling images, including a photograph of a Danish coat store draped with thousands of overcoats, inter- leave the text to great effect. In addition to her publications, Femke s research-led practice in fashion includes discursive educational projects exploring the social-, economic- and design-related effects of fashion as value-production system. Fully footnoted, with bibliography.
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Buchbeschreibung Onomatopee Dez 2015, 2015. Taschenbuch. Buchzustand: Neu. Neuware - Alongside the literal form of ornament a contemporary form has emerged, which shares the ascribed characteristics of the literal ornament, but has an even more pervasive effect. This ornament, that takes the shape of (commercially) constructed values and relates to branding, storytelling and the experience economy, plays a key role in the understanding of fashion today. Interwoven in design practices this value-ornament has gained a dominant position in today's consumer society. By considering the layered character, the evolution of ornament and reflections on this from various sources and contexts ranging from Adolf Loos to Michel de Certeau, this text focuses on the impact of the contemporary value-ornament on today's makers and users revealing potential for future alternatives.Femke de Vries works as a designer/artist and researcher in the field of fashion where she focuses on the social, economic and design-related effects of fashion as a system aimed at value production.Author and editor: Femke de Vries 60 pp. Englisch. Artikel-Nr. 9789491677441