Fashioning Value: Undressing Ornament: 121 (OMP) - Softcover

In this newly packaged second edition of the manifesto on the role of ornament in contemporary fashion, Dutch designer/artist and researcher femke de vries presents fresh insights into how fashion functions in todays experience economy. Several thought-provoking essays employ a wide range of sources from Adolf Loos to Michel de Certeau, mapping its process, symbolic value, branding, and narratives. Concluding essays Ornamenting the Inner Instead of the Outer Self, fashioning the Mind, and Clothes as Souvenirs show how fashion ornament escapes commercial intention and opens up its symbolic potential. Compelling images, including a photograph of a Danish coat store draped with thousands of overcoats, interweave the text to great effect. In addition to her publications, femke has conducted research-led practice in fashion, including discursive educational projects that explore the social, economic, and design-related effects of fashion as value-production system. fully footnoted, with bibliography.