Marketingplan Today: Six Questions to Reach the Core of Entrepreneurship: Make your marketing plan within an hour! - Softcover

Zeeman, Albert; Selander, Robb

 
9789463425698: Marketingplan Today: Six Questions to Reach the Core of Entrepreneurship: Make your marketing plan within an hour!

Inhaltsangabe

Every entrepreneur deserves a good marketing plan. You can get that for yourself with Marketing Plan Today, without endless workshops and meetings. Forget about the lengthy forms and complex templates. You will answer six straightforward yet thought-provoking questions which will become the fundamentals of your new marketing plan. The questions in the book and in the online module reach to the core of entrepreneurship. In just a short time, you will identify the added value of your company and/or product. You will set goals and desired results, including the basis for marketing and sales strategies. Marketingplan Today is easy to understand marketing theory mixed with business experience. The method helps you step-by-step to make you best marketing plan whether you do that online or on paper. The book ‘Marketingplan Today’ is adapted to the USA market by co-author Robb Selander. Robb not only translated the manuscript, he also adopted several examples to the USA market. Learn the relevance of the model by typical USA examples like Carlo’s Bakery and other American business icons. With Marketing Plan Today anyone can create a marketing plan within a day.

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Über die Autorin bzw. den Autor

ALBERT ZEEMAN, Author Innovation and marketing specialist Albert Zeeman worked on the successful introduction of prepaid mobile calling for Vodafone and brought the first accessories for the iPad in the official Apple Stores. Albert created the Marketingplan Today methodology with the belief that every entrepreneur deserves an awesome marketing plan and that great marketing should be available and possible for everyone. Albert helps organizations and small businesses including government, technology and consumer products with the (re) discovery of their added value and then translates that into new success. The hype from 2015, the Oxboard that all film stars, YouTube heroes and DJ’s had to have, began with a thought through campaign that was based on the method of Marketing Plan Today. ROBB SELANDER Co-author The Dutch book ‘Marketingplan Today’ is adapted for the US market by co-author Robb Selander. Robb not only translated the manuscript, he also adopted several examples for the US market. Learn the relevance of the model by typical USA examples like Carlo’s Bakery and other American icons. Small business specialist and serial entrepreneur, Robb has worked with companies ranging from multinational organizations like Vodafone, Microsoft, and Nestlé, to one person companies in over a dozen countries across the globe. Today he uses the Marketingplan Today methodology to help businesses achieve their goals.

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