Intercultural Communication: An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse - Softcover

Nguyen-phuong-mai, Mai

 
9789462985414: Intercultural Communication: An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse
Softcover
ISBN 10: 9462985413 ISBN 13: 9789462985414
Verlag: Amsterdam University Press, 2017

Inhaltsangabe

Incorporating evolutionary biology and cultural neurosciences, this book introduces readers to intercultural communication while arguing that culture is dynamic and individuals can develop a multicultural mind. This interdisciplinary approach provides new perspectives, encourages critical thinking, and challenges convention. The author balances Western narratives with diverse discourses from around the world. Her multicultural experiences combined with her journalistic writing style makes for an intellectual yet thoroughly accessible volume.
 

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Über die Autorinnen und Autoren

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.

Mai Ngyuen-Phuong-Mai is an associate professor at Amsterdam School of International Business.
 


Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.

Von der hinteren Coverseite

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.

It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses.

The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

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Verlag
Amsterdam University Press
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
9462985413
ISBN 13 
9789462985414
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
376
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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