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Managing Digital Enterprise: Ten Essential Topics - Hardcover

Xu, Jun

 
9789462390935: Managing Digital Enterprise: Ten Essential Topics
Hardcover
ISBN 10: 9462390932 ISBN 13: 9789462390935
Verlag: Atlantis Press, 2014

Inhaltsangabe

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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Über die Autorin bzw. den Autor

Prof. Feng Deng received his B.Sc. degrees (1988) from the Department of Chemistry, Sichuan University, and completed his MA.Sc (1991) and Ph.D. (1996, under the supervision of Prof. Chaohui Ye and Prof. Youru Du) from Wuhan Institute of Physics and Mathematics, Chinese Academy of Sciences. After his postdoctoral research (1997-1998) at the Department of Chemistry, Texas A&M University (with Prof. James F. Haw), he began working at Wuhan Institute of Physics and Mathematics as a professor (1999-present). His research interests include solid-state NMR methodology and its application to the heterogeneous catalysis and chemistry of functional materials. He currently serves on the editorial boards of Solid State Nuclear Magnetic Resonance, Chinese Science Bulletin and Chinese Journal of Magnetic Resonance and has published more than 200 papers in international journals, such as JACS, Angew Chem, Chem Sci, J Phys Chem A/B/C, Chem Commun and J Magn Reson etc.

Prof. Jun Xu graduated with a degree in Chemical Engineering from Wuhan University of Science and Technology in 2001 and obtained his Ph.D. in Physical Chemistry from Wuhan Institute of Physics and Mathematics (WIPM), Chinese Academy of Sciences in 2007. In 2009, he became an Associate Professor, and since 2014, he has been a Professor at the WIPM. He spent one year as a visiting scholar at Cardiff Catalysis Institute, Cardiff University, UK. His primary research field is solid state NMR and heterogeneous catalysis, and his work focuses on the application of in-situ and sensitivity enhancement NMR techniques for the characterization of active sites and exploration of reaction mechanisms in zeolites, metal oxides and nanoparticles. Associated Prof. Qiang Wang obtained his B.Sc. degrees in Applied Physics from Huazhong University of Science and Technology (HUST) in 2005, and his Ph.D. under the direction of Prof. Feng Deng and Prof. Jean-Paul Amoureux at Wuhan Institute of Physics and Mathematics (WIPM), Chinese Academy of Sciences in 2011 and the University of Lille-1, France in 2010. Currently an Associate Professor at the WIPM, his main interests are the solid-state NMR methodology and its applications in heterogeneous catalysis. Dr. Shenhui Li obtained his Ph.D. from Wuhan Institute of Physics and Mathematics (WIPM), Chinese Academy of Sciences in 2008. He served as a postdoctoral research fellow at Iowa State University from 2008 to 2010 and joined the WIPM in 2010. His current research interests are the development of the solid-state NMR methodology for heterogeneous catalysts and porous materials.

Von der hinteren Coverseite

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

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Verlag
Atlantis Press
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
9462390932
ISBN 13 
9789462390935
Einband
Gebundene Ausgabe
Anzahl der Seiten
209
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