A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture - Softcover

Über die Autorinnen und Autoren

Steven Van Belleghem is an international keynote speaker. He is a part-time marketing professor at Vlerick Business School and a guest speaker at London Business School. Steven is also an entrepreneur: he is a partner of inspiration company Nexxworks and co-founder of content creation agency Snackbytes. He is a director at Plan International Belgium.

Steven Van Belleghem is an international keynote speaker. He is a part-time marketing professor at Vlerick Business School and a guest speaker at London Business School. Steven is also an entrepreneur: he is a partner of inspiration company Nexxworks and co-founder of content creation agency Snackbytes. He is a director at Plan International Belgium.

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Radiate optimism, positivity and energy.
Be loyal to your customers (& they will be loyal to you).
Never forget to ask what you can do for your customer.

While many companies intend to be customer-oriented, only a few succeed in truly satisfying the customer. The key to success is building a customer centric culture: a culture where management and staff know how to make customers feel valued.

Within these organisations, everyone is fully aware of their responsibilities to customers. As a result of this awareness, these businesses work hard at optimising their customer-centricity. To polish their ‘rough diamond’ into a beautiful, shiny jewel. In more than 100 tips, A Diamond in the Rough shows you how to build a customer-focused company culture.