Customers The Day After Tomorrow /anglais: How to attract customers in a world of AI, bots and automation - Hardcover

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Steven Van Belleghem is an expert in customer focus in a digital world. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. Steven is the author of three bestselling books. He became known for his first book, The Conversation Manager, which won the award for most innovative marketing book of 2010. Steven also wrote The Conversation Company and his most recent book, When Digital Becomes Human. When Digital Becomes Human received the award of 'Best Marketing Book of 2015'. Over 75,000 copies of his books were sold. Steven is also an entrepreneur. He is a partner in consultancy firm Nexxworks, a co-founder of Zembro (a wearable start-up) and the co-founder of content creation ompany Snackbytes. He spent the first 12 years of his career as a consultant and managing partner of the innovative market research company InSites Consulting. During that time, the company grew from 8 to 130 staff with offices in 5 countries. Steven is also a part-time marketing professor at Vlerick Business School. Steven's earlier works When Digital Becomes Human, The Conversation Manager and The Conversation Company have been translated to English.

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We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.

This book will guide you through the new phase of digitalization and help you to develop the mindset you need to keep your company ahead of the game in The Day After Tomorrow. Only then will you be able to successfully combine the most brilliant digital innovations with the most unique human skills.