Verwandte Artikel zu Best Practices in Marketing and their Impact on Quality...
Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research) - Hardcover
Inhaltsangabe
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers' quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens' quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Helena Alves is assistant professor at the University of Beira Interior, Portugal. She has a PhD in Management and she has been doing research in the area of public and nonprofit marketing. Currently she is editor of the International Review on Public and nonprofit marketing. She Is member of several editorial boards, namely of The service Industries Journal, of the Journal of Business Excellence, of the International Entrepreneurship and Management Journal, and of the Journal of Service Science and Management. She has published some articles in The Service Industries Journal, Total Quality Management, International Review on Public and non-Profit Marketing, Management Decision, Journal of Educational Management, and Services Business, among others, and has authored and co-authored some book chapters.
Von der hinteren Coverseite
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 106,99
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für Best Practices in Marketing and their Impact on Quality...
Beispielbild für diese ISBN
Best Practices in Marketing and their Impact on Quality of Life
Anbieter: Buchpark, Trebbin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 23093514/12
Anzahl: 1 verfügbar
Foto des Verkäufers
Best Practices in Marketing and their Impact on Quality of Life
Verlag:
Springer Netherlands, Springer Netherlands Jun 2013, 2013
ISBN 10: 9400758774
ISBN 13: 9789400758773
Neu
Hardcover
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware -This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers¿ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens¿ quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch. Artikel-Nr. 9789400758773
Anzahl: 2 verfügbar
Foto des Verkäufers
Best Practices in Marketing and their Impact on Quality of Life
Verlag:
Springer Netherlands, Springer Netherlands, 2013
ISBN 10: 9400758774
ISBN 13: 9789400758773
Neu
Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers' quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens' quality of life. In addition, each case addresses the theoretical background of thespecific area of marketing used in the case. Artikel-Nr. 9789400758773
Anzahl: 1 verfügbar