The Second Fully Revised Edition of the highly acclaimed book comprises all the contemporary and updated topics in the field of Extension Science, including both conventional and emerging areas. These topics encompass Concepts and Principles of Extension, Rural Sociology and Psychology, Research Methodology, Developmental Schemes in India, Management, Programme Planning and Evaluation, Process of Communication, Information and Communication Technology, Diffusion of Innovation, Training for Development, Farm Journalism, Women Empowerment, and Gender Mainstreaming.
To avoid any confusion, the data has been meticulously updated, with each year clearly denoted. This book will be an invaluable resource for students aspiring to become experts in Extension Science, as it will prepare them for competitive exams such as ARS and PG entrance examinations, while also equipping them with the necessary skills and knowledge in all dimensions of extension education.
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Asif Mohammad, joined Indian Council of Agricultural Research in 2009 and currently working as Scientist in the Eastern Regional Station of ICAR-National Dairy Research Institute at Kalyani, West Bengal, India.
K. Ponnusamy joined Indian Council of Agricultural Research in 1997 and currently working as Principal Scientist (Agricultural Extension) in ICAR-National Dairy Research Institute at Karnal, Haryana, India.
Rajiv Baliram Kale joined Indian Council of Agricultural Research in 2011 and currently working as a scientist (Agricultural Extension) in ICAR- Directorate of Onion and Garlic Research, Rajgurunagar, Pune, Maharashtra, India.
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