FARM FRESH RETAILING CASE OF CUSTOMER SATISFACTION

Inhaltsangabe

This book is written and designed to know about the customer satisfaction approach in Farm fresh retailing. This book has special emphasis on various aspect of customer satisfaction in retail and identification of various factors responsible for customer satisfaction in retail organization, especially for farm fresh products in the sample area. This book presents overview regarding the scenario of retailing in detail followed by wheel of retailing concept in order to know the basis of retailing in present era. This book provides empirical information about the various methodologies and aspects related to the customer satisfaction in farm fresh retailing. The book is based on primary as well as secondary data and factual information from the various respondents in sample retail outlet. The main aim of this book is to act as a ready reference for various policy-makers in order to frame the concrete policies and strategies for strengthening the base of agriculture retailing in the sample area for better profitability.

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