Suchergebnisse für Cases in Marketing and Strategy
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Cases in Marketing and Strategy
Verlag:
Bookwell Publications, 2014
ISBN 10: 938057455X
ISBN 13: 9789380574554
Neu
Hardcover
Erstausgabe
Anbieter: Vedams eBooks (P) Ltd, New Delhi, Indien
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: New. Zustand des Schutzumschlags: New. 1st Edition. This book is a collection of nine teaching cases in the area of Marketing and strategy suitable for business and management education at different levels. Eight out of nine cases are based on Indian setting. Some of the Indian brands and companies featuring in this book are: Indus Ind Bank, Royal Enfield, Indigo Airlines, Godrej Consumer Products Ltd. and Café Coffee Day. (jacket). Artikel-Nr. 114473