The Learning Trap: How Byju’S Took Indian Edtech For A Ride - Softcover

Saha, Pradip K.

 
9789353452322: The Learning Trap: How Byju’S Took Indian Edtech For A Ride
Softcover
ISBN 10: 9353452325 ISBN 13: 9789353452322
Verlag: Juggernaut Publication, 2023

Inhaltsangabe

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

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Über die Autorin bzw. den Autor

Pradip K. Saha is a journalist and writer. He is a cofounder of The Morning Context, where he writes primarily on education technology, but also on mobility and the gig economy. His prior associations include the Deccan Chronicle and Mint.

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Verlag
Juggernaut Publication
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
9353452325
ISBN 13 
9789353452322
Einband
Taschenbuch
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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