Marketing Management: Indian Context Global Perspective - Softcover

“Of the Indian marketing scholars, by the Indian Marketing Scholars and for the Indian Marketing scholars.”

 

(Dr G Sridhar,)

Pivoted in customer value delivery-a concept germane to marketing-this book is firmly grounded in the contemporary Indian environment marked by the rising sophistication of consumers. The book will appeal to both the teacher and the taught, through the vivid portrayal of marketing challenges and the application of concepts.  (Dr Ramesh Narasimhan, Associate Professor, School of Business Management, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai)

Here is a text that every academician in the field of marketing would love to refer to because it not only flows with the thoughts and observations of a teacher but also represents an understanding of marketing with reference to contemporary India in relation to the rest of the world.  (Dr Vinay Sharma, Department of Management Studies Indian Institute of Technology, Roorkee)

I have seen this book growing from its earliest edition and keeping pace with the changing marketing world around. The authors deserve kudos for the same. I am sure that students and teachers in earnest will receive the sixth edition of the book. (Professor Narendra Kumar Sharma, Visiting Professor, IIT Guwahati; Adjunct Professor, ABV-IIITM Gwalior; Retired Professor, IIT Kanpur)

The mission says it all: 'A book on marketing management tailored to the Indian classrooms'. In my two decades as a marketing professor, many a time I have encountered blank looks when foreign examples are presented in the class. Alien concepts and alien environment drove down the interest in the subject. The book by Ramaswamy and Namakumari hits the right balance by providing a plethora of Indian cases and examples in the context of rapidly changing global marketing environment.  (Dr Rohit Vishal Kumar, International Management Institute, Bhubaneswar)

This is among the pioneer textbooks in the field of marketing in Indian context. The course coverage of the book is exhaustive, the cases are from varied industry spheres and the material focuses on the Indian market. It fills a large gap on textbook requirements for any postgraduate programme in management (PGDMIMBA).  (Dr Pradeep Kautish, School of Management Studies, Mody University of Science and Technology, Sikar)

Learning what is relevant is perhaps the most important challenge for the learner and the facilitator within the structured duration of an MBA curriculum. The sixth edition of this book is typically focused on making learning more reality-oriented, especially for Indian students. The recent disruptive changes in the Indian market and the consequent changes in its marketing environment are diligently woven with the fundamentals to equip students with the most contemporary marketing insights.  (Dr Rituparna Basu, Assistant Professor, Associate Editor-lMI Konnect International Management Institute, Kolkata)

Indian context and simplified language will surely serve business and management students to learn basic marketing concepts applicable to business setting in India.  (Dr Prashant Kumar, T. A. Pai Management Institute (TAPMI), Manipal)

An ideal textbook for MBA students. The conceptual clarity combined with illustrations and examples from the Indian context makes it interesting to read. Eagerly waiting for the sixth edition from SAGE.  (Professor Johney Johnson, School of Management & Business Studies Mahatma Gandhi University Kottayam)

The book is relevant, updated and covers all contemporary issues in an aesthetically pleasing manner. It covers topics that are vital for the fundamental understanding of the marketing discipline. Mini cases and marketing insights add more value to the book and are of immense help to readers. The flow and presentation of the content are logical, interesting and meaningful. The book is a WOW experience for readers and covers every essential component of the marketing discipline.  (Professor Himanshu Misra, PhD, UGC-NET, MIBA (BHU), Jaipuria Institute of Management, Lucknow)

Isn't it time we addressed the elephant in the room?

Are the existing texts on marketing management contextually sufficient for Indian students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content.

Why this particular text?

Because it is not an ‘adaptation of a foreign book’ or one ‘with few Indian examples’. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing.

The compelling logic for an Indian text

Since marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting.

Tracks every transition and change

Marketing is changing. India is changing. Technology, digitisation and overall disruption drive this change. This text captures this change and interprets its import.

Comprehensive coverage, engaging presentation

The text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insight Exhibit; as many as 140 exhibits explain how high-performing Indian and global companies keep excelling.

With this book, students will start loving the study of marketing

User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks.