The Blue Economy takes readers beyond the obvious and aims to wake up the entrepreneur in all of us. The innovations it explores are founded in solid science and demonstrated by multiple platforms. Committed grassroots entrepreneurs worldwide can realise triple cash flow using open-source innovations that create competitive business models. This book will encourage thousands and perhaps millions of us to apply a Blue Economy business model that will shift us from scarcity to abundance.
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Gunter Pauli is a born entrepreneur whose scope of initiatives spans business, culture, science and education. In 1994, with the support of the Japanese government and the United Nations University, he launched an initiative to design an economic framework and business model that converts all waste, including emissions, into a value added cascade, modelled on ecosystems. In 2004, he launched a research project identifying the innovations that will shift business towards higher levels of competitiveness and sustainability, while generating millions of jobs through the creation of a platform for entrepreneurship. In early 2010, he personally directed a two-year initiative that each week for 100 weeks presented another business model to inspire entrepreneurs to translate these opportunities into worldwide business initiatives. Pauli is the author of 17 books published in 21 languages, and of 36 fables that bring science and entrepreneurship to children at an early age. The Blue Economy: 100 Innovations, 10 Years, 100 Million Jobs outlines how to go beyond green, generating multiple cash flows, reducing risk and embracing break-throughs that shift the business model to a competitive framework where entrepreneurs respond to local needs with what is locally available.
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