The Essence of Scenarios: Learning from the Shell Experience - Softcover

Kupers, Roland; Wilkinson, Angela

 
9789089645944: The Essence of Scenarios: Learning from the Shell Experience
Softcover
ISBN 10: 9089645942 ISBN 13: 9789089645944
Verlag: Routledge, 2014

Inhaltsangabe

The origins of Shell scenarios: stories designed to help break the entrenched belief that companies assume that the future will look like its current situation.

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Über die Autorin bzw. den Autor

Roland Kupers is an associate fellow in the Smith School of Enterprise and the Environment at the University of Oxford. Angela Wilkinson, PhD (Physics), is Associate Fellow, Said Business School, University of Oxford and former Director of Foresight for the OECD. She is a recognised and respected global leading scholar and practitioner in scenario planning and foresight. She spent a decade in Shell's global scenario team.

Von der hinteren Coverseite

In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario planning operation, along with top Shell executives through the years. They identify several principles that both define the process at Shell and help explain how it has thrived for so long. For instance, Shell scenarios are stories, not predictions, and are designed to help break the habit, ingrained in most corporate planning, of assuming that the future will look much like the present.

Aus dem Klappentext

In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario planning operation, along with top Shell executives through the years. They identify several principles that both define the process at Shell and help explain how it has thrived for so long. For instance, Shell scenarios are stories, not predictions, and are designed to help break the habit, ingrained in most corporate planning, of assuming that the future will look much like the present.

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Verlag
Routledge
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
9089645942
ISBN 13 
9789089645944
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
168
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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