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Logo In Real Life: Notes for a social history of visual identity - Softcover

Galluzzo, Michele

 
9789083579597: Logo In Real Life: Notes for a social history of visual identity
Softcover
ISBN 10: 908357959X ISBN 13: 9789083579597
Verlag: Set Margins' publications, 2025

Inhaltsangabe

This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. 'Logo IRL' reframes the narrative in which graphic design icons are "open works", and the public participates in the evolution of the life of brands and graphic design.

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Von der hinteren Coverseite

This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. 'Logo IRL' reframes the narrative in which graphic design icons are "open works", and the public participates in the evolution of the life of brands and graphic design.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Set Margins' publications
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
908357959X
ISBN 13 
9789083579597
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar