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Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual - Softcover

Billuart, Morgane

 
9789083532516: Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual

Inhaltsangabe

Parsing digital scholarship from aesthetic branding and market-driven content, Billuart investigates the future of internet research in the digital age

By examining the pioneering work of early net critic Geert Lovink and the influencer-style approach of internet theorist Joshua Citarella, as well as the practices of Alex Quicho and Sophie Public, Morgane Billuart delves into the diverse strategies internet researchers adopt to share their work and sustain their careers in today's era defined by the attention economy. Charting the rise of subscription-based platforms and the increasing importance of engagement-driven metrics, she uncovers the tension between intellectual critique and the pressures of commodification. Thus Becoming the Product investigates the future of critical internet research and the sustainability of critical thinking in the digital age.
Morgane Billuart (born 1997) is an affiliated researcher at the Institute of Network Cultures and the New Center for Research and Practice. Her first book, Cycles: The Sacred and Doomed was published by Set Margins' in 2024.

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Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual traces the evolution of critical internet research. Examining the pioneering work of early net critic Geert Lovink, the influencer-style approach of Joshua Citarella, and the practices of Alex Quicho and Sophie Public, the essay explores how researchers share their work and sustain their careers in today’s attention economy. Charting the rise of subscription platforms and engagement-driven metrics, Becoming the Product reveals the tension between intellectual critique and commodification, investigating the blurred boundaries between scholarship, aesthetic branding, and market-driven content - and questioning the future sustainability of critical thinking in the digital age.

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