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Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
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Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
Verlag:
Set Margins' publications, 2023
ISBN 10: 908327067X
ISBN 13: 9789083270678
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What Is Post-Branding?
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics
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What Is Post-Branding? : How to Counter Fundamentalist Marketplace Semiotics
Verlag:
Set Margins' Publications Sep 2023, 2023
ISBN 10: 908327067X
ISBN 13: 9789083270678
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware - 'Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market If not, why not, and is there an alternative What is Post Branding is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding introduces a creative counter to branding's neoliberal orthodoxy.'--Vendor website. Artikel-Nr. 9789083270678
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