Thoughts From A Grumpy Innovator - Softcover

Buch 1�von 3: Grumpy Innovator

Papaikonomou, Costas

9789081880039: Thoughts From A Grumpy Innovator

Softcover

ISBN 10: 9081880039 ISBN 13: 9789081880039

Verlag: Aikono Bv Books, 2013

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Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy. Why are so many brilliant ideas culled before they've had a chance to shine in the real world? Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses? Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them? This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.

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Von der hinteren Coverseite

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy.
Why are so many brilliant ideas culled before they've had a chance to shine in the real world?
Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?
Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?
This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.

Aus dem Klappentext

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy.
Why are so many brilliant ideas culled before they've had a chance to shine in the real world?
Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?
Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?
This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.