Frederike Huygen Jurriaan Schrofer

ISBN 13: 9789078088707

Jurriaan Schrofer

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9789078088707: Jurriaan Schrofer

Jurriaan Schrofer was one of the trend setting graphic designers of the 1950s and '60s. Widely recognised for his photography books, the Dutch designer also created house styles, stamps, magazines, advertisements and typefaces. Schrofer played the role of adviser, art director, teacher, author and board member in the art world. This informative monograph provides a fascinating overview of his work, ideas and adventurous career.

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Umschlagtext:

Een boek over grafisch ontwerper Jurriaan Schrofer (1926-1990) waarin zijn werk, zijn avontuurlijke carrière en de posities die hij innam in kaart worden gebracht.

Reseña del editor:

The Dutch designer and polymath Jurriaan Schrofer (1926-1990) was one of the defining figures in European graphic design in the 1950s-70s. Working across all genres, from public relations brochures to interior design, and from magazines to advertising and alphabets, Schrofer is particularly regarded as a pioneer in the field of photo books and experimental typography. During the 1970s, he also became involved with government art policy and environmental art, and was an especially active force at the Association of Graphic Designers. The design historian Frederike Huygen describes his work as "research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning." This monograph tracks Schrofer's career through a set of thematic chapters: his public relations brochures for various corporations; the photo book designs; his work as a cultural ambassador; advertising design; interior design; art policy and education; typographic experiments; and his art works. This monograph provides a full survey of Schrofer's career.

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