Importing, exporting, buying or selling parts and services‚ businesses of all kinds, including start-ups and small businesses, are becoming more active outside their home countries--often by necessity.
If you want to take your business global, you must do your homework, get advice, make connections, and be aware--and wary--of the risks you face. Every element in your original business plan will need to be reconsidered as you target international markets.
International Business Basics, the sixth title in the best-selling Crash Course for Entrepreneurs series, gives you the vital information and insights you need to:
Before joining Expert Business Advice as Editor-in-Chief, Scott was Executive Vice President of Pinpoint Holdings Group, Inc., where he directed multiple marketing and advertising initiatives. Scott was a key player for the Group, negotiating and facili
Michael O Keefe has spent decades reading and researching histories of the American West. A retired hospital administrator and CEO, he currently serves as president of the Custer Battlefield Historical & Museum Association.
Marc has collaborated with the Federal Government, United States Military, major non-profit organizations, and some of the largest corporations in America, developing and implementing new products, services and educational programs. Equally skilled in Business-to-Business and Business-to-Consumer functions, Marc has facilitated product positioning, branding and outreach efforts on many different platforms for the organizations he has worked with.As an entrepreneur, Marc has successfully directed the launch of seven different co
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