Les logos présentés dans Letters As Symbols sont une combinaison de travaux réalisés par les plus grands designers de tous les temps et les agences connues ou inconnues de l'époque. En regardant uniquement l'esthétique de ces logos, ils sont tous égaux et possèdent les qualités qu'un bon logo doit posséder. Parce que Paul et moi ne voulions pas faire de distinction entre les designers célèbres et non célèbres, les logos sont agencés de manière non spécifique. Le seul ordre utilisé est l'ordre alphabétique par lettre. Cela vous donne la possibilité d'être surpris de voir le même niveau de qualité entre certains des leaders respectés et les concepteurs moins connus. Christophe De Pelsemaker Compilé par Christophe De Pelsemaker www. logo-books. com www. cedepe. be © Concept et couverture conçus à l'origine par Paul Ibou en 1991
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Paul Ibou was a Belgian graphic designer and sculptor. He designed, among other things, a number of logos for large organisations. At the age of 17, Paul created his personal logo and pseudonym. Based on a few spheres and a simple body shape, he made a stylised owl. This owl shape would later return in many of his designs. Owl is "hibou" in French. Vermeersch left out the "h" and looked for a way to make "Ibou" an acronym. It became "Inventive Book Designer and Publisher". Paul Ibou worked first at an advertising studio and then briefly at a photogravure studio. In 1958 he completed the course "Publicity and Letters" at the Royal Academy of Fine Arts of Antwerp . He further studied at the "Higher Institute for Printing" of the Plantin Institute for Typography. Ibou then went to work for Nutricia as an art director. In 1961 Ibou became an independent designer and a few years later he received the first important commissions, including in 1965 for the Biennale for Sculpture in the Middelheim Park in Antwerp. In 1967 he made his first international study trip, which took him to New York. Ibou's fame increased and he received numerous assignments for major institutions. In 1980 he founded a magazine about design: Vorm in Vlaanderen. Of these, 14 issues and 2 yearbooks were published. In 1984 the magazine was stopped after Ibou was involved in a serious car accident, for which he had to recuperate for a long time. In 2001, Ibou stopped working as a graphic designer and focused on painting and sculpture. He sadly passed away in 2023, but his archive lives on through printed matter.
The logos featured in Letters As Symbols are a combination of work made by the greatest of all time and of work by contemporary known and unknown designers or agencies. Looking purely at the aesthetics of these logos, they are all equal and have the qualities a good logo must have. Because Paul and I did not want to make a distinction between famous and non-famous designers, the logos are arranged in a non-specific way. The only order that is used is the alphabetical order per letter. This gives you the possibility of being surprised to see the same level of quality between some of the respected leaders and the less known designers.
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Buch. Zustand: Neu. Neuware - Paul Ibou designed during his career more than 350 logos & symbols and is one of the important pioneers in modern graphic design. Next to his design activities he published numerous books on symbols and logo's. In 1991 he built the foundations of the book Letters As Symbols: the concept, the cover and the basic layout. The book was never released and remained untouched for decades until young graphic designer Christophe De Pelsemaker and Paul Ibou established a collaboration in 2017. Paul Ibou acquired an enormous amount of logos through submission forms that were sent to him by the leading logo and brand identity designers of that time like Saul Bass, Burton Kramer, Anton Stankowski, Yasaburo Kuwayama, Ken Cato, Wim Crouwel and many more. Letters As Symbols, contains logos from these submissions and was completed with contemporary work. Each logo is based on a letter of the Latin alphabet (A-Z) and forms an excellent source of inspiration for designers, artists, agencies, teachers, typographers, students, and many others. Artikel-Nr. 9789077207642
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