Emotions by Design: Using the Science of Emotions to Create Beloved Products and Services - Softcover

Desmet, Pieter; Fokkinga, Steven

 
9789063699703: Emotions by Design: Using the Science of Emotions to Create Beloved Products and Services
Softcover
ISBN 10: 9063699700 ISBN 13: 9789063699703
Verlag: BIS Publishers, 2026

Inhaltsangabe

Design without emotion falls flat. This book shows how to harness emotion to create products that connect, engage, and make a lasting impact.

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Über die Autorin bzw. den Autor

For nearly two decades, Pieter and Steven have worked side by side in research, education, and practice-co-authoring over 300 scientific publications, supervising hundreds of design students, and delivering lectures, workshops, and masterclasses around the globe. They have consulted for Fortune 500 companies and local governments, helping teams apply emotional insights to create more meaningful and impactful products and services. Together, they founded the Delft Institute of Positive Design and Emotion Studio.

Prof. dr. Pieter Desmet is Full Professor of Design for Experience at Delft University of Technology. He is globally recognized for his pioneering research at the intersection of design and emotion, and continues to explore how design can contribute to human flourishing.
Dr. Steven Fokkinga is Director of Emotion Studio, a Rotterdam-based agency that specializes in emotion research, concept development, and innovation consultancy. He bridges academic insights with real-world design practice to make emotion-driven design impactful and profitable.

Dr. Steven Fokkinga is Director of Emotion Studio, a Rotterdam-based agency that specializes in emotion research, concept development, and innovation consultancy. He bridges academic insights with real-world design practice to make emotion-driven design impactful and profitable.

Von der hinteren Coverseite

Discover the transformative power of design with "Emotions by Design". This insightful book explores why some products become cherished while others fade into obscurity. It delves into the emotional impact of design, revealing how feelings influence our choices and overall well-being. Aimed at designers, marketing professionals, and students, it provides practical tools to incorporate emotional insights into the design process. Readers will uncover human needs, select emotions that drive behavior, and learn to craft designs that resonate deeply. With over 30 years of combined expertise, the authors bridge scientific theories with practical applications, making this book an essential guide for creating meaningful and impactful products that users cannot live without.

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Verlag
BIS Publishers
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
9063699700
ISBN 13 
9789063699703
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
276
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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