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Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand - Softcover

Luijten, Coen; Van Dooren, Joris

 
9789063696429: Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand
Softcover
ISBN 10: 9063696426 ISBN 13: 9789063696429
Verlag: BIS Publishers, 2022

Inhaltsangabe

Don’t F*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience.

If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.

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Über die Autorin bzw. den Autor

Coen Luijten always knew that his heart belonged to commercial advertising and brand building. In his mid-thirties in 2010, armed with his passion for innovation, he took up a position teaching creativity, advertising, and branding at the Fontys University of Applied Sciences. After that, he obtained his Master of Business Innovation in Imagineering, which he now uses   to help people unlock their creativity and foster their newborn brands' image.

After finishing his master's degree in international business communication, Joris van Dooren started a successful career in advertising. His projects thrived on creative concepts, and he quickly distinguished himself as an innovator in the field. In 2009, he took a position lecturing creativity, advertising, and branding at the Fontys University of Applied Sciences. In his free time, you'll find him brainstorming or building brand ideas.

Von der hinteren Coverseite

Don’t F\*ck Up Your Baby draws an ingenious connection between building a brand and raising a newborn baby, each one of the 18-steps relating to a year of the newborn’s life. This book simplifies the process of branding, distilling what the authors have learnt from their years of industry experience and having contributed to the launch of over 75 startups into a seriously fun, and useful, reading experience. If you’re looking to create your brand identity, then come on this journey of raising your newborn brand with this book. You’ll learn about the theory behind creativity and branding, while also getting interactive examples that help you bring your brand to life. With as much humour as experience, this book is a must-have for anyone looking to design their startup brand.

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Verlag
BIS Publishers
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
9063696426
ISBN 13 
9789063696429
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
Kontakt zum Hersteller
BIS Publishers
bis@bispublishers.com

Timorplein 46
Amsterdam
1094 CC
Niederlande