Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property - Softcover

Ros, Mirjam; Jeyakodi, Deepika

 
9789063695200: Innovation Matrix: Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
Softcover
ISBN 10: 9063695209 ISBN 13: 9789063695200
Verlag: BIS Publishers, 2019

Inhaltsangabe

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

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Über die Autorinnen und Autoren

Deepika Jeyakodi has an Advanced LL.M in Air and Space Law from the IIASL, University of Leiden and a Masters in International and Constitutional Law, University of Madras, India.

Mirjam Ros holds a Master in Business Law and in Public Administration & Public Policy. She has twenty years of experience in the aerospace industry, oil & gas and R&D. Her focus areas are: Innovation & Intellectual Property, Business Strategy & Partnering, Human Development and Design Thinking.

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CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP―which is at the core of every innovation―as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

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Verlag
BIS Publishers
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
9063695209
ISBN 13 
9789063695200
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
136
Kontakt zum Hersteller
BIS Publishers
bis@bispublishers.com

Timorplein 46
Amsterdam
1094 CC
Niederlande