What are they saying about you?: 50 lessons to manage your reputation - Softcover

Peters, Frank

 
9789063694005: What are they saying about you?: 50 lessons to manage your reputation
Softcover
ISBN 10: 9063694008 ISBN 13: 9789063694005
Verlag: BIS Publishers, 2016

Inhaltsangabe

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage. But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author’s 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

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Über die Autorin bzw. den Autor

Frank Peters is founder and owner of Virtus Communications. He has extensive experience in managing high-profile corporate brands and leading corporate strategy development, as well as day-today experience in corporate reputation management and crisis management. He won SABRE Awards for Best Benelux Campaigns and Best Benelux Agency, the European Excellence Award (merger FrieslandCampina) and an Effie for most effective integrated campaign.

Von der hinteren Coverseite

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.

But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author's 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.

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19. Seek out the dialogue

The times of exclusively broadcasting in communication have definitively come to an end. Communication was actually always about a two-way stream, but we still like to convince others of our opinion. That time has gone. Your stakeholders do not just want to be informed, but wish to be actively involved. They have an opinion and wish to express their view on how you operate as a person or organisation. Therefore, you need to be prepared for that. Because if you ignore this desire, you will end up facing some difficulties. For your communica- tion, use channels that enable the dialogue. Social media such as Facebook and Twitter are excellent vehicles for this. The same goes for blogs. Do not fear the responses and adversity. Instead, enter the discussion with an open attitude. That will result in understanding and respect from the outside world. Moreover, the dialogue will give you insight into what is going on in the world around you, which will allow you to take that into account.

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Verlag
BIS Publishers
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
9063694008
ISBN 13 
9789063694005
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

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Osnabrück
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