The Innovation Expedition: A Visual Toolkit to Start Innovation - Softcover

Van Wulfen, Gijs

 
9789063693138: The Innovation Expedition: A Visual Toolkit to Start Innovation

Inhaltsangabe

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with visual and practical tools on HOW to start innovation effectively.

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Über die Autorin bzw. den Autor

Gijs van Wulfen is a recognised authority and worldwide keynote speaker on innovation. He is a LinkedIn Influencer and best-seller-author with 300,000+ followers, one of the leading authorities worldwide. His book The Innovation Maze was awarded Management Book of the Year 2017 in the Netherlands. In 2016 Gijs came second in the international Top 40 Innovation Bloggers.

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Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools.

The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.

Gijs van Wulfen, the founder of the FORTH innovation method, was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.

AMAZON.COM on "The Innovation Expedition":
The Innovation Expedition does for innovation what Alexander Osterwalders mega bestseller Business Model Generation did for business modelling: it makes a complicated business subject very accessible by telling the story in a visual way and by presenting a method that is tested and works!

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The Innovation Expedition

A Visual Toolkit to Start Innovation

By Gijs Van Wulfen, Christine Boekholt DeLucia

BIS Publishers

Copyright © 2013 Gijs van Wulfen
All rights reserved.
ISBN: 978-90-6369-313-8

Contents

Cover,
The Innovation Expedition,
Visual Toolkit,
I. Famous Explorers Innovate,
II. Innovate the Expedition Way,
III. Full Steam Ahead,
IV. Observe and Learn,
V. Raise Ideas,
VI. Test Ideas,
VII. Homecoming,
VIII. Get it Done,
IX. The Innovation Toolkit,
Marvelous Innovation Books,
Inspiring Exploration Books,
Photo Credits,


CHAPTER 1

Famous Explorers Innovate


Columbus Had to Make a Profit


In 1492 Columbus sailed off the map and assumed he had discovered a western route to the East. He named the inhabitants Indians as he was sure that he had reached the Indies. Actually he had landed at Watling Island in the Bahamas and discovered the Americas. It made him one of the most famous explorers of our times.

Columbus was a great navigator. Unfortunately though his estimates on the distance he needed to travel were wrong. He estimated the distance from the Canary Islands to Japan to be about 3,000 Italian miles (3,700 km or 2,300 statute miles), while in fact it was 19,600 km (12,200 miles).

Columbus left Palos de la Frontera (Spain) on August 3, 1492 with three ships: the Nina, the Pinta and the Santa María, carrying provisions for a year. Columbus deliberately misinformed his crew about the distances they sailed, to give them the impression of being closer to home than they actually were. After several weeks, having sailed off the map for some time, the fleet's crew began to panic. The men were terrified of never making it back home. Columbus faced a revolt only days before reaching the shore of what he believed were 'The Indies'.

Unfortunately for Columbus he did not discover a new sea route to China. Nor did he find gold on the island of Hispaniola (present-day Haiti and Dominican Republic). Nevertheless, returning to Castile (Spain), Queen Isabella gave Columbus all the royal titles he had demanded. Columbus persisted in his pursuit of finding a passage to the Indies by sailing west. He made four journeys; sparking Spanish colonization in the west. Meanwhile, it had become clear to everyone except Columbus himself that it wasn't the Indies that had been discovered, but a 'New World'. So, what were the conditions that gave Columbus the courage to sail off the map?

1. Columbus came from Genoa with unclear roots and was somewhat of an outsider. He was a passionate sailor who had nothing to lose.

2. Potential profits were a strong motive. His trip was an investment and not an exploration journey. Columbus had an agreement with the monarch that if he succeeded, he would get a share of the profits from his discovery.

3. The road to the East was cut off to European traders after the fall of Constantinople to the Turks. If you wanted to seek your fortune you had to find a new route.

4. New techniques of navigation, better knowledge of the Atlantic Ocean currents and the development of the caravel made it possible to sail much closer to the wind.

5. A new era of Renaissance, which originated in Florence, encouraged new ideas.


So, if you find that small steps within your organization are not working anymore, what will it take to sail off your own map successfully?

1. Urgency. There must be urgency otherwise any innovation will be considered playtime. People are only prepared to go outside

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