Inhaltsangabe
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time. Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic. The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Irene van Nes: After graduating from the Utrecht School of the Arts, Irene worked at renowed Dutch agencies Dietwee and Koeweiden Postma. She currently has her own studio Irene ontwerp.
Von der hinteren Coverseite
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.
This is the first book on dynamic identity design. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
Aus dem Klappentext
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.
This is the first book on dynamic identity design. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Dynamic Identities: How to create a living brand
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Dynamic Identities
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Zustand: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Artikel-Nr. M09063692854-B
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