Verwandte Artikel zu Rebranding Europe: fundamentals for leadership communication
Inhaltsangabe
Why does EU communication fail and how can we make it succeed? The EU is dealing with many complex issues such as the European identity crisis, multilingualism, Brexit, myths, populism, and is often perceived negatively as a result. Rebranding Europe illustrates how the EU can improve its image and convey its added value for the daily lives of its citizens. It gives original and logical answers to communication questions.
Key stakeholders in European communications, interviewed by the author, provide different perspectives on the topic. This book is designed both for professionals and anyone who wants to acquire useful insight in the most significant roles of EU and public communication, but also in rebranding Europe at the most critical moment of its existence.
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Über die Autorin bzw. den Autor
Stavros Papagianneas is a senior communications strategist with more than 20 years’ experience in the field. His former positions include communication officer at the European Commission and press officer and spokesperson to diplomatic missions in Brussels. He has also been a member of the Working Party on Information of the Council of the EU. He is the author of many articles in EU media such as New Europe, Communication Director, L' Echo, De Tijd and Research Europe. Stavros Papagianneas graduated in Communication Sciences from the University of Brussels (VUB).
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Why does EU communication fail and how can we make it succeed? The EU is dealing with many complex issues such as the European identity crisis, multilingualism, Brexit, myths, populism, and is often perceived negatively as a result. Rebranding Europe illustrates how the EU can improve its image and convey its added value for the daily lives of its citizens. It gives original and logical answers to communication questions.
Key stakeholders in European communications, interviewed by the author, provide different perspectives on the topic. This book is designed both for professionals and anyone who wants to acquire useful insight in the most significant roles of EU and public communication, but also in rebranding Europe at the most critical moment of its existence.
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Rebranding Europe: Fundamentals for Leadership Communication
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Rebranding Europe: Fundamentals for Leadership Communication
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Rebranding Europe: Fundamentals for Leadership Communication
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Asp-Academic & Scientific Pub, 2017
ISBN 10: 9057186209
ISBN 13: 9789057186202
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