ART MANAGEMENT. ENTREPRENEURIAL STYLE - Softcover

HAGOORT

 
9789051668025: ART MANAGEMENT. ENTREPRENEURIAL STYLE

Inhaltsangabe

Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations in comparatively scarce. In this unique, hands-on book, Giep Hagoort draws on more than fifteen years of experience at the Utrecht School of the Arts to help readers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.

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Reseña del editor

Much has been written about how to successfully manage commercial businesses, but the literature on managing cultural organizations in comparatively scarce. In this unique, hands-on book, Giep Hagoort draws on more than fifteen years of experience at the Utrecht School of the Arts to help readers apply management theory to the creation of successful cultural institutions. Utilizing case histories and practical exercises, this book teaches skills for building effective institutions of cultural production and preservation.

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