The Write Approach: Techniques for Effective Business Writing: Second Edition - Softcover

Stockard, Olivia

 
9789004268227: The Write Approach: Techniques for Effective Business Writing: Second Edition
Softcover
ISBN 10: 9004268227 ISBN 13: 9789004268227
Verlag: BRILL ACADEMIC PUB, 2011

Inhaltsangabe

Olivia Stockard, PhD, is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of The Write Approach, Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" without considering the consequences, writers are guided in ways to be more thoughtful in their use of communication tools and practices. The new edition's expanded commentary and exercises underscore the author's basic premise: writers must determine their purpose for writing, consider their readers' expectations, and polish the final product. Self-instructional activities invite readers to practice evaluating and improving business writing.

This edition was previously published by Emerald Ltd. under ISBN 9780857248312.

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Über die Autorin bzw. den Autor

Olivia Stockard, Ph.D., is the president of Stockard-Elmer and Company, Inc., a New York City-based consulting company. She designs and presents seminars covering a wide range of subjects in written and oral communication. She also specializes in writing instructional materials for corporate training programs. As an executive coach, she works with clients in the banking, accounting, insurance, and pharmaceutical industries. Dr. Stockard holds a Ph.D. in English from New York University, an M.A. from Bryn Mawr College, and a B.A. from Vanderbilt University, magna cum laude.

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Verlag
BRILL ACADEMIC PUB
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
9004268227
ISBN 13 
9789004268227
Einband
Taschenbuch
Anzahl der Seiten
202
Kontakt zum Hersteller
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Verantwortliche Person
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