Economics and Business Environment is targeted at students preparing for a career in a managerial position in business or public service.
With its accessible style and convenient structure, this textbook offers an insight into:
1 current economic developments that are important to (European) businesses and governments;
2 the influence of the business environmenton company profit and turnover. Students are offered an insight into the economic risks faced by all companies.
This fifth edition of Economics and Business Environment has been fully updated; including the measurements taken to reinforce supervision of the banking industry.
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Wim Hulleman and Ad Marijs are both teachers of Economics at the Windesheim University of Applied Sciences.
- Special focus on the European situation;
- students learn how to analyse financial data and assess risks;
- hands-on approach, with lots of cases and exercises.
Economics and Business environment teaches students how to analyse the financial aspects of the economic business environment. The focus is on businesses in an European context. Students will learn how competition, the business cycle and the exchange rate affect returns. Clear diagrams and graphs illustrate the causal relationships between economic factors. Furthermore, the book contains a lot of examples, exercises, summaries and a list of key concepts. The answers to the questions are to be found in the back of the book. Economics and Business environment is the English edition of Algemene economie en bedrijfsomgeving.
The fifth edition is completely updated and contains the newest developments concerning currency (markets), protectionism, interest rate policy, the world economy and the European Union.
Economics and Business environment is suitable for all students in higher education who will be taking up managerial positions within businesses or public service.
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