Ideas from Massimo Osti

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Ideas from Massimo Osti tells the story of the creator of the clothing brands C.P. Company and Stone Island. Crowned the most important man of 1990s menswear by Arena Homme +, Massimo Osti (1944–2005) was one of the most respected and imitated designers of his generation, whose innovations confounded the rules of the industry and created the fabrics of today. This is the story of a fashion engineer who throughout the 1970s and 1980s created an entirely new category of clothing--today known as “urban sportswear”--that was inspired as much by the cultural ferment of those years as by Osti’s enormous archive of vintage military uniforms and work wear. The book tells its story through images of Osti’s most important designs: his innovations in garment dyeing, his development of new fabrics inspired by the tarps truck drivers use to batten down loads, and other materials such as rubber flax, the “Ice Jacket” that changes colors with the temperature, or “Technowool,” a wool and nylon wear-resistant “urban armor.” Ideas from Massimo Osti assembles sketches, photocopies, scraps of fabric, buttons, accessories and images of the celebrities that promoted his creations, from Bono and Madonna to Kevin Costner and Dennis Hopper.

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Massimo Osti's designs have such a cult influence in the European fashion world that, this year, they've been meticulously catalogued in a massive 412-page tome, Ideas From Massimo Osti, edited by his wife, Daniela Facchinato, and published by Diamiani. Osti's work is so well regarded that, in an effusive poetic ramble of a preface from denim legend Francois Girbaud, he elicits odes like this: "I was often so jealous, challenged by your way of looking at things, of transforming, of discovering, of becoming ever more skilled. You did everything well. Damn you Massimo! I was shocked! Moved." (Amber Bravo Fader Magazine)

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