Assessing communication. Integrated approaches in political, social and business context - Softcover

 
9788861051324: Assessing communication. Integrated approaches in political, social and business context
Softcover
ISBN 10: 8861051324 ISBN 13: 9788861051324
Verlag: Luiss University Press, 2012

Inhaltsangabe

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

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Reseña del editor

What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.

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Verlag
Luiss University Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
8861051324
ISBN 13 
9788861051324
Einband
Tapa blanda
Anzahl der Seiten
164
Herausgeber
Sorice M.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar