This book addresses major phases of strategic management, including environmental analysis, strategy formulation and development, strategy evaluation and control. By design, the book does not present theoretical concepts that cannot be applied in practice.
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Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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Taschenbuch. Zustand: Neu. Neuware -The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice.The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the ¿functioning¿ of the basic model, i.e. the structural characteristics of the industry context, and the companies¿ technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 96 pp. Englisch. Artikel-Nr. 9788847024861
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice.The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making.The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the 'functioning' of the basic model, i.e. the structural characteristics of the industry context, and the companies' technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts. Artikel-Nr. 9788847024861
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Paperback. Zustand: Brand New. 2012 edition. 95 pages. 9.10x6.10x0.40 inches. In Stock. Artikel-Nr. x-8847024862
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