Red Flashes: Beyond the limits of extended lives, impossible energies, and augmented emotions (Economia e discipline aziendali) - Softcover

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Contemporary firms encounter significant challenges arising from exponential technological advancement, transformative innovation,
global dynamics, and fundamental questions regarding the boundaries between humans and machines. As breakthrough innovations
rapidly reshape industries and societies, a central challenge emerges: how can organisations navigate these transformative
frontiers responsibly? The colour “red” functions as the book’s central metaphor, signalling both the warning indicators present at extreme boundaries and the bold spaces ― conceptual, virtual, and physical ― where innovative firms and global ventures must make strategic
decisions. The book examines three interrelated domains. The first 'red' domain addresses the longevity paradox. The second domain
explores the abundance dilemma, a paradox that challenges conventional assumptions about energy scarcity and sustainability. The
third domain investigates the boundaries of human emotion, creativity, and authentic experience. This volume integrates the perspectives of scholars and practitioners to advance interdisciplinary knowledge in innovation and management. It seeks to foster rigorous dialogue that bridges
theory and practice. The book is intended for academic and professional audiences, contributing theoretically to the literature on
digital transformation in management studies. From a managerial perspective, it provides guidance for managers, entrepreneurs on
navigating transformative frontiers responsibly, including how to purposefully govern innovation by determining which trajectories
merit acceleration, which require strategic adjustment, and which may necessitate explicit limitations.