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Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India: A Case Book on Danish Multinational Corporations in China and India - Softcover

Hansen, Michael W.; Larsen, Marcus M.; Pedersen, Torben; Petersen, Bent

 
9788763002363: Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India: A Case Book on Danish Multinational Corporations in China and India
Softcover
ISBN 10: 8763002361 ISBN 13: 9788763002363
Verlag: Copenhagen Business School Press, 2010

Inhaltsangabe

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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Verlag
Copenhagen Business School Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
8763002361
ISBN 13 
9788763002363
Einband
Taschenbuch
Anzahl der Seiten
185
Kontakt zum Hersteller
Nicht verfügbar
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