Verwandte Artikel zu Corporate Reputation: Reputation Has Become an Essential...

Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies. (Accion empresaerial - corporate excellence series) - Softcover

Angel Alloza; Enrique Carreras; Ana Carreras

 
9788483567975: Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies. (Accion empresaerial - corporate excellence series)
Softcover
ISBN 10: 8483567970 ISBN 13: 9788483567975
Verlag: LID Editorial Empresarial, S.L., 2014

Inhaltsangabe

Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Angel Alloza is the CEO of Corporate Excellence - Centre for Reputation Leadership, a leading consultancy in corporate reputation. Enrique Carreras is a professor and Ana Carreras is a researcher at the CEU San Pablo University in Madrid.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LID Editorial Empresarial, S.L.
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
8483567970
ISBN 13 
9788483567975
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
354
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar