Gold Book of Guerrilla Marketing [ENGLISH]

 
9788461700431: Gold Book of Guerrilla Marketing [ENGLISH]

The journalist and advertising creative Manuel Romero has compiled 27 surprising examples of guerrilla marketing, conceived and executed by himself during the last two decades. It shows through photographs and documentation how he bought part of the Berlin Wall for the City of Madrid; how he mounted the first commercial billboard in Moscow's Red Square and an enormous banner atop China's Great Wall for the Canary Islands Tourist Office; or how he transported a Scud missile acquired from the Russian Defense Ministry across Europe to form part of a Peace Monument. He converted the back of the world champion of the butterfly stroke into an advertising slogan and he used material filmed in space by a cosmonaut for a TV ad. On the occasion of the marriage of Spain's King Felipe to Letizia, he presented them with a stone cube from the quarries of Alicante, the same used to build Madrid's Almudena cathedral. This is a thrilling, meticulous and lavish volume, ideal for learning in a practical way about how to create and implement guerrilla marketing campaigns.

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