Verwandte Artikel zu Scripted: Custom Lettering in Graphic Design

Scripted: Custom Lettering in Graphic Design - Softcover

Shaoqiang, Wang

 
9788417656478: Scripted: Custom Lettering in Graphic Design
Softcover
ISBN 10: 8417656472 ISBN 13: 9788417656478
Verlag: HOAKI BOOKS S.L., 2021

Inhaltsangabe

Rediscover the creative and expressive power of handmade correspondence with these modern hand-lettered works of art produced by graphic designers from around the world. Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience. Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.

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Über die Autorin bzw. den Autor

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards.

Von der hinteren Coverseite

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by

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Verlag
HOAKI BOOKS S.L.
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
8417656472
ISBN 13 
9788417656478
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
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Verantwortliche Person
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