What Images Really Tell Us: The Adoption of Visual Rhetoric in Graphic Design and Advertising - Softcover

Mariani, Massimo

 
9788417656041: What Images Really Tell Us: The Adoption of Visual Rhetoric in Graphic Design and Advertising
Softcover
ISBN 10: 8417656049 ISBN 13: 9788417656041
Verlag: HOAKI BOOKS S.L., 2019

Inhaltsangabe

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used and are used today, the reader will learn how to use and master the language of images.

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Über die Autorin bzw. den Autor

Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He has published books in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry.

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Verlag
HOAKI BOOKS S.L.
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
8417656049
ISBN 13 
9788417656041
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
288
Kontakt zum Hersteller
hoaki
https://hoaki.com

C. Ausias Marc, 124
BARCELONA
8013
Spanien