Design, Create, Thrill.: The Power of Graphic Design to Spark Emotions (Hoaki) - Softcover

Caldas, Sara

 
9788417656027: Design, Create, Thrill.: The Power of Graphic Design to Spark Emotions (Hoaki)
Softcover
ISBN 10: 8417656022 ISBN 13: 9788417656027
Verlag: HOAKI BOOKS S.L., 2019

Inhaltsangabe

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

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Über die Autorin bzw. den Autor

Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission.

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Verlag
HOAKI BOOKS S.L.
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
8417656022
ISBN 13 
9788417656027
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
184
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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